I was in Toronto last year delayed due to snow and ended picking up Seth Godin's 'Purple Cow'.
What makes your company remarkable?
Getting quite involved in social media brings me to the Squidoo site and lo and behold Seth, the founder, is here.
More here: http://www.squidoo.com/whybuildalens
Besides that, still setting up communities on probably the most popular blog social MyBlogLog
Here's an example for this site
http://www.mybloglog.com/buzz/community/antonjamm/
and or the main profile
http://www.mybloglog.com/buzz/members/onlinejamm/
Time to set up Squidoo and see what it is about
You've never been introduced to Squidoo before?
If you liked Purple Cow, I also recommend that you check out FREE Prize Inside!, and Diffusion of Innovations. Both wonderful books that ties up Purple Cow.